Hala Rashad El-Aidy

Biography

I Work as a lecturer at Mass Communication Faculty, Ahram Canadian University in Egypt since 2018. My research interest is digital public relations, comparative research, and consumer behavior. I really appreciate my job and my teaching philosophy is to support and respect my students. Besides my work and research, I like traveling, learning new languages and experiencing new cultures.

Education

• (July 2024): Attended a Summer School at the ÚJOP, Charles University, Poděbrady, the Czech Republic to study Czech language. • (From July 2022- to August 2022): Attended a Summer School in Masaryk University, Brno, Czech Republic to study Czech language. • (2020): Awarded a PhD in Mass Communication with the First Rank titled: “The Role of Public Relations in Managing the Impressions of Users towards Public Organizations through the Internet: An Empirical Study”, Faculty of Arts, Helwan University. • (From February 2018- to March 2018): Completed a course titled “Entrepreneurship Education to Strengthen Emerging Economies” offered by the Entrepreneurship Development Institute of India (EDII), India. • (2015): Awarded a MA in Mass Communication with Distinction titled: “The Effect of Public Relations Agencies’ New Practices on Managing the Relationship with Clients: A Study on Public Relations Agencies in Egypt”, Faculty of Arts, Helwan University. • (From 2010- to 2011): Completed a post-graduate diploma in public relations from the AUC and the Chartered Institute of Public Relations in London. • (From 2009- to 2010): Completed Pre-master’s studies in Public Relations from Helwan University. • (From January 2008- to July2008): Had a scholarship to study communication at Cardiff University, United Kingdom. • (From 2005- to 2009): Finished a BA with honours degree in Public Relations. Ranked first among my colleagues, Mass Communication Department, Faculty of Arts, Helwan University. • (2005): Graduated from Sec. School, Al-Salam College Language School.

Department

PUBLICATIONS

2024): An article titled “Communication Strategies of Digital Public Relations in Profit and Non-profit Organizations”, Scientific Journal of Public Relations and Advertising Research, Issue No.24, Cairo, Egypt. • (2023): An article titled “Towards the Development of a Sustainable Consumption Behaviors Model: An Applied Study on Shopping Events in Egypt”, Arab Journal of Media & Communication Research, Issue No. 41, Cairo, Egypt. • (April/June 2020): Published an article titled: “The Effect of Ministerial Websites on the Impression of Egyptian Citizens towards Government Organizations: Quasi-Experimental Study”, Arab Journal of Media & Communication Research, Issue No. (29), Cairo, Egypt. • (2019): Published a book titled: “Emerging Strategic Planning in Public Relations”, Rushd Publishing Library, Riyadh, Saudi Arabia. • (2019): Published a book titled: “Strategic Planning in Public Relations: Public Relations Agencies in Egypt in the Communication Technology Era”, 2019, Dar El-Kotob, Cairo, Egypt. • (2013): Published an article titled: “How to Get a Job at an Egyptian PR Agency” is posted at All about Public relations website: http://aboutpublicrelations.net/uchala.htm